Core country: data based on in-depth analysis. Reading Support The Online Dating segment is expected to show a revenue growth of Reading Support In the Online Dating segment, the number of users is expected to amount to 6. Reading Support User penetration in the Online Dating segment will be at 5. Online Dating is the category with the highest amount of available services and the highest amount of users. Several mobile dating apps have taken off in this segment in the past few years, but few are actually making any significant revenues. Freemium is the most common business model, with some enticing basic services offered for free along with an upsell to more advanced, paid subscriptions. Tinder is a good example for a household name and exceptional good business model.
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